{"id":2,"date":"2018-03-14T06:46:22","date_gmt":"2018-03-14T06:46:22","guid":{"rendered":"https:\/\/www.assagaycoffeefarm.co.za\/portal\/?page_id=2"},"modified":"2025-11-19T07:53:23","modified_gmt":"2025-11-19T07:53:23","slug":"home","status":"publish","type":"page","link":"https:\/\/www.assagaycoffeefarm.co.za\/portal\/","title":{"rendered":"Home"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_fullwidth_image src=&#8221;https:\/\/www.assagaycoffeefarm.co.za\/portal\/wp-content\/uploads\/2024\/01\/Banner-2.jpg&#8221; title_text=&#8221;header&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; custom_margin=&#8221;-4px||-24px|||&#8221; custom_padding=&#8221;32px|0px|0|0px|false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; custom_margin=&#8221;-15px|auto|-23px|auto||&#8221; 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transform_styles_phone=&#8221;&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Poppins|300|||||||&#8221; text_font_size=&#8221;16px&#8221; header_font=&#8221;|700|||||||&#8221; min_height=&#8221;207px&#8221; custom_margin=&#8221;-16px||-34px|-29px||&#8221; custom_padding=&#8221;49px|0px|9px|31px||&#8221; inline_fonts=&#8221;Open Sans Condensed&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><span style=\"font-size: x-large;\">Welcome to Assagay Coffee Farm<\/span><\/h1>\n<p>L<span style=\"font-size: medium;\">ocated in the Harrison Valley, halfway between Pietermaritzburg and Durban, Assagay Coffee Farm has been producing the finest\u00a0 <strong>100% Pure Arabica<\/strong> coffee for more than 30 years. <\/span><span style=\"font-size: medium;\">Everything involved in creating our product is done on the farm by our trained team of ladies from the local community. Purchase <\/span><span style=\"font-size: medium;\"><strong>ground coffee or full beans in a variety of roasts from our online store.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/www.assagaycoffeefarm.co.za\/portal\/product-category\/assagay-coffee\/&#8221; button_text=&#8221;Visit our Online Store&#8221; button_alignment=&#8221;right&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;20px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#261714&#8243; button_border_radius=&#8221;5px&#8221; button_font=&#8221;Poppins|300|||||||&#8221; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins|300|||||||&#8221; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;-33px||-30px|||&#8221; custom_padding=&#8221;||11px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Office Coffee Solutions and Bulk Ordering<\/strong><\/h2>\n<p>Whether you&#8217;re fueling your office team or stocking up for your deli farmstall, Assagay Coffee offers top-notch coffee solutions to meet your needs. Enjoy the freshest coffee delivered right to your doorstep, designed to keep your employees happy and your customers coming back for more. Get in touch to find out more.<\/p>\n<p><strong><\/strong><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#contact-us&#8221; button_text=&#8221;Contact Us&#8221; button_alignment=&#8221;right&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;20px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#261714&#8243; button_border_radius=&#8221;5px&#8221; button_font=&#8221;Poppins|300|||||||&#8221; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-55px|auto|-96px|auto||&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Popup &#8211; #contact-us&#8221; module_id=&#8221;contact-us&#8221; module_class=&#8221;popup single&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-10px||13px|||&#8221; custom_padding=&#8221;0px|||||&#8221; da_is_popup=&#8221;on&#8221; da_popup_slug=&#8221;contact-us&#8221; da_is_singular=&#8221;on&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"forminator-ui forminator-custom-form forminator-custom-form-1440 forminator-design--material  forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-1440\" data-uid=\"69e6bb83e5597\"><\/div>\n<form\n\t\t\t\tid=\"forminator-module-1440\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-1440 forminator-design--material  forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"0\"\n\t\t\t\tdata-form-id=\"1440\"\n\t\t\t\t data-color-option=\"default\" data-design=\"material\" data-grid=\"open\" style=\"display: none;\"\n\t\t\t\tdata-uid=\"69e6bb83e5597\"\n\t\t\t><\/p>\n<div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div>\n<div class=\"forminator-row\">\n<div id=\"name-1\" class=\"forminator-field-name forminator-col forminator-col-12 \">\n<div class=\"forminator-field\"><label for=\"forminator-field-name-1_69e6bb83e5597\" id=\"forminator-field-name-1_69e6bb83e5597-label\" class=\"forminator-label\">First Name <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-1\" value=\"\" placeholder=\"E.g. 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_builder_version=&#8221;4.16&#8243; custom_padding=&#8221;16px|0px|0|0px||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; min_height=&#8221;352px&#8221; custom_margin=&#8221;-128px|auto||auto||&#8221; custom_padding=&#8221;0px|0px|0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.17.6&#8243; text_font=&#8221;Poppins|300|||||||&#8221; text_font_size=&#8221;16px&#8221; header_font=&#8221;|700|||||||&#8221; header_line_height=&#8221;2em&#8221; min_height=&#8221;233.9px&#8221; custom_margin=&#8221;-16px||7px|||&#8221; custom_padding=&#8221;0px|||||&#8221; header_text_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"font-size: x-large;\"><strong>About Us<\/strong><\/span><\/h2>\n<p><span style=\"font-size: 16px;\">Cherishing a boyhood desire to farm, Rick James purchased a 7 acre smallholding in the Assagay Valley, KwaZulu Natal in August 1991 with the initial intention of going into poultry farming. The existing small plantation of neglected coffee trees already established on the smallholding redirected his attention to coffee farming instead. <\/span><\/p>\n<p><span style=\"font-size: 16px;\">Through research and with the help and guidance from the staff on the Sapeko Coffee Estate and the Institute of Tropical and Sub-Tropical Fruits in Nelspruit, he was able to harvest the first pick when the trees began to bear.<\/span> The Natal Coffee Growers Association graded the raw beans and offered it for sale through brokers. By this time he had built a small roaster out of an old tumble dryer and sold the roasted coffee at Heidis Farm Stall and the Richdens Spar in Hillcrest, and had begun to see repeat orders.<\/p>\n<p>The first sale of green coffee to the brokers transpired at this time too, and a year later we received a cheque for R500,00. This small return confirmed our decision to move into the roasted coffee retail market \u2014 blending with other coffees grown solely in Africa, in line with our commitment to coffee from the continent. Continuing corporate employment, Rick and his wife Lesley moonlighted and by the end of 1994 through the efforts of our first distribution agent the coffee was starting to realise good sales. Rick was doing the roasting at night and on weekends, and Lesley the packaging on the dining room table after work. Our distinctive calico cloth packaging came about this way in an attempt to utilise Lesley\u2019s sewing skills and keep costs down by making the packaging ourselves. We still do so to this day. Sales outgrew supply and realising the need to expand to meet the demand, Assagay Coffee relocated to a 100 acre farm in the Harrison Valley in 2002.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0|0px|6px|0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.17.6&#8243; text_font=&#8221;Poppins|300|||||||&#8221; header_font=&#8221;Poppins||||||||&#8221; custom_margin=&#8221;11px|||||&#8221; custom_padding=&#8221;3px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Old Photographs from our Early Days<\/strong><\/h2>\n<p>Click on an image to enlarge it<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0|0|0|0px&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0|0|0|0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|x||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_gallery gallery_ids=&#8221;396,397,398,552&#8243; gallery_captions=&#8221;Our first roaster made from the drum of an old tumble dryer.,Our son Warren helping with our first order for Heidi&#8217;s Farmstall circa 1992. It took an entire weekend to prepare!,First ever order to Heidi&#8217;s Farmstall. The packaging was not long after replaced with our current Calico Cloth packaging.,A view of the Assagay Valley over a field of small coffee trees.&#8221; _builder_version=&#8221;4.17.6&#8243; title_font=&#8221;||||||||&#8221; caption_font=&#8221;Poppins|300|||||||&#8221; animation_style=&#8221;zoom&#8221; box_shadow_style_image=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0|0px|0|0px&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_fullwidth_image _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||16px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_image][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to Assagay Coffee Farm Located in the Harrison Valley, halfway between Pietermaritzburg and Durban, Assagay Coffee Farm has been producing the finest\u00a0 100% Pure Arabica coffee for more than 30 years. Everything involved in creating our product is done on the farm by our trained team of ladies from the local community. Purchase ground [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.assagaycoffeefarm.co.za\/portal\/wp-json\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.assagaycoffeefarm.co.za\/portal\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.assagaycoffeefarm.co.za\/portal\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.assagaycoffeefarm.co.za\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.assagaycoffeefarm.co.za\/portal\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":189,"href":"https:\/\/www.assagaycoffeefarm.co.za\/portal\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":2274,"href":"https:\/\/www.assagaycoffeefarm.co.za\/portal\/wp-json\/wp\/v2\/pages\/2\/revisions\/2274"}],"wp:attachment":[{"href":"https:\/\/www.assagaycoffeefarm.co.za\/portal\/wp-json\/wp\/v2\/media?parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}