{"id":2,"date":"2018-03-14T06:46:22","date_gmt":"2018-03-14T06:46:22","guid":{"rendered":"https:\/\/www.assagaycoffeefarm.co.za\/portal\/?page_id=2"},"modified":"2026-10-20T06:39:45","modified_gmt":"2026-10-20T06:39:45","slug":"home","status":"publish","type":"page","link":"https:\/\/www.assagaycoffeefarm.co.za\/portal\/","title":{"rendered":"Home"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;1900ms&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_fullwidth_image src=&#8221;https:\/\/www.assagaycoffeefarm.co.za\/portal\/wp-content\/uploads\/2024\/01\/Banner-2.jpg&#8221; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><span style=\"font-size: x-large;\">Welcome to Assagay Coffee<\/span><\/h1>\n<p>L<span style=\"font-size: medium;\">ocated in the Harrison Valley, halfway between Pietermaritzburg and Durban, Assagay Coffee has been crafting the finest\u00a0 <strong>100% Pure Arabica<\/strong>\u00a0 filter coffee for over 30 years. From small-batch roasting to silkscreening, sewing, and packing our signature calico bags, our dedicated local team ensures hands on care to every product. <\/span><span style=\"font-size: medium;\"><strong>Purchase<\/strong> <\/span><span style=\"font-size: medium;\"><strong>ground coffee or full beans in a variety of roasts from our online store.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/www.assagaycoffeefarm.co.za\/portal\/product-category\/assagay-coffee\/&#8221; button_text=&#8221;Visit our Online Store&#8221; button_alignment=&#8221;right&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;20px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#261714&#8243; button_border_radius=&#8221;5px&#8221; button_font=&#8221;Poppins|300|||||||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-28px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins|300|||||||&#8221; text_text_color=&#8221;#333333&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;-33px||-30px|||&#8221; custom_padding=&#8221;||11px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Office Coffee Solutions and Bulk Ordering<\/strong><\/h2>\n<p>Whether you&#8217;re fueling your office team or stocking up for your deli farmstall, Assagay Coffee offers top-notch coffee solutions to meet your needs. 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custom_margin=&#8221;||-48px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;22px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.assagaycoffeefarm.co.za\/portal\/wp-content\/uploads\/2026\/10\/PSX_20200828_061611.jpg&#8221; align_tablet=&#8221;&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;66%&#8221; custom_margin=&#8221;||9px|||&#8221; custom_margin_tablet=&#8221;||9px|||&#8221; custom_margin_phone=&#8221;15px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;4px|||||&#8221; custom_padding_tablet=&#8221;4px|||||&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;1450ms&#8221; animation_delay=&#8221;500ms&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#333333&#8243; text_font_size=&#8221;10px&#8221; text_line_height=&#8221;1em&#8221; custom_margin=&#8221;|172px||||&#8221; custom_margin_tablet=&#8221;|172px||||&#8221; custom_margin_phone=&#8221;|20px|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|0px|||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: center;\">Rick, our founder and passionate coffee lover &#8211; 1950-2020<\/p>\n<p>[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;66%&#8221; max_width_tablet=&#8221;66%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;-20px||||false|false&#8221; custom_margin_tablet=&#8221;-20px||||false|false&#8221; custom_margin_phone=&#8221;-22px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins|300|||||||&#8221; text_text_color=&#8221;#333333&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||-16px|-189px||&#8221; custom_margin_tablet=&#8221;||-16px|-189px||&#8221; custom_margin_phone=&#8221;-26px||-121px|0px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"font-size: x-large;\"><strong>About Us<\/strong><\/span><\/h2>\n<p><span style=\"font-size: 16px;\">Cherishing a boyhood desire to farm, Rick James purchased a 7 acre smallholding in the Assagay Valley, KwaZulu Natal in August 1991 with the initial intention of going into poultry farming. The existing small plantation of neglected coffee trees already established on the smallholding redirected his attention to coffee farming instead.<\/span><\/p>\n<p><span>Through research and with the help and guidance from the staff on the Sapeko Coffee Estate and the Institute of Tropical and Sub-Tropical Fruits in Nelspruit, he was able to harvest the first pick when the trees began to bear.<\/span> The Natal Coffee Growers Association graded the raw beans and offered it for sale through brokers. By this time he had built a small roaster out of an old tumble dryer and sold the roasted coffee at Heidis Farm Stall and the Richdens Spar in Hillcrest, and had begun to see repeat orders.<span style=\"font-size: 16px;\"><\/span><\/p>\n<p>The first sale of green coffee to the brokers transpired at this time too, and a year later we received a cheque for R500,00. This small return confirmed our decision to move into the roasted coffee retail market \u2014 blending with other coffees grown solely in Africa, in line with our commitment to coffee from the continent. Continuing corporate employment, Rick and his wife Lesley moonlighted and by the end of 1994 through the efforts of our first distribution agent the coffee was starting to realise good sales.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;200.9px&#8221; custom_margin=&#8221;0px||5px||false|false&#8221; custom_padding=&#8221;0px||1px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||0px||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; text_font=&#8221;Poppins|300|||||||&#8221; text_text_color=&#8221;#333333&#8243; text_font_size=&#8221;16px&#8221; header_font=&#8221;|700|||||||&#8221; header_line_height=&#8221;2em&#8221; min_height=&#8221;236.9px&#8221; custom_margin=&#8221;-60px||-25px||false|false&#8221; custom_margin_tablet=&#8221;-60px||-25px||false|false&#8221; custom_margin_phone=&#8221;-60px||-25px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;21px||0px|||&#8221; header_text_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Rick was doing the roasting at night and on weekends, and Lesley the packaging on the dining room table after work. Our distinctive calico cloth packaging came about this way in an attempt to utilise Lesley\u2019s sewing skills and keep costs down by making the packaging ourselves- we still do so to this day. Sales outgrew supply and realising the need to expand to meet the demand, Assagay Coffee relocated to a 100 acre farm in the Harrison Valley in 2002. Today, while our land serves as our private roastery base rather than a public farming destination, Rick\u2019s legacy lives on in every batch we roast. Operated by our skilled team from the local community, Assagay Coffee continues to produce authentic African coffee, crafted with the exact same hands-on care and integrity that started at a dining room table over 30 years ago.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.5&#8243; background_image=&#8221;https:\/\/www.assagaycoffeefarm.co.za\/portal\/wp-content\/uploads\/2018\/03\/beans.jpg&#8221; background_position=&#8221;bottom_left&#8221; background_horizontal_offset=&#8221;0%&#8221; background_vertical_offset=&#8221;34%&#8221; custom_margin=&#8221;-15px|||||&#8221; custom_padding=&#8221;0|0px|0|0px&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;1700ms&#8221; animation_delay=&#8221;250ms&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_fullwidth_image _builder_version=&#8221;4.27.5&#8243; min_height=&#8221;295.6px&#8221; custom_margin=&#8221;0px|0px|0px||true|false&#8221; custom_margin_tablet=&#8221;0px|0px|0px||true|false&#8221; custom_margin_phone=&#8221;0px|0px|0px||true|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;1200ms&#8221; animation_delay=&#8221;1050ms&#8221; animation_starting_opacity=&#8221;19%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_image][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to Assagay Coffee Located in the Harrison Valley, halfway between Pietermaritzburg and Durban, Assagay Coffee has been crafting the finest\u00a0 100% Pure Arabica\u00a0 filter coffee for over 30 years. From small-batch roasting to silkscreening, sewing, and packing our signature calico bags, our dedicated local team ensures hands on care to every product. Purchase ground [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.assagaycoffeefarm.co.za\/portal\/wp-json\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.assagaycoffeefarm.co.za\/portal\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.assagaycoffeefarm.co.za\/portal\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.assagaycoffeefarm.co.za\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.assagaycoffeefarm.co.za\/portal\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":222,"href":"https:\/\/www.assagaycoffeefarm.co.za\/portal\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":2683,"href":"https:\/\/www.assagaycoffeefarm.co.za\/portal\/wp-json\/wp\/v2\/pages\/2\/revisions\/2683"}],"wp:attachment":[{"href":"https:\/\/www.assagaycoffeefarm.co.za\/portal\/wp-json\/wp\/v2\/media?parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}